Is the selectivity hypothesis still relevant? : a review of gendered persuasion and processing of advertising messages
Michelle R. Nelson and Alexandra M. Vilela
| Year of publication: |
2012
|
|---|---|
| Authors: | Nelson, Michelle R. ; Vilela, Alexandra M. |
| Published in: |
Gender, culture, and consumer behavior. - New York, NY [u.a.] : Routledge, ISBN 1-84872-946-4. - 2012, p. 111-138
|
| Subject: | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Geschlecht | Gender | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009544243