Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mohamed Slim Ben Mimoun, Caroline Lancelot Miltgen, Boulbeba Slama
| Year of publication: |
2022
|
|---|---|
| Authors: | Mimoun, Mohamed Slim Ben ; Lancelot Miltgen, Caroline ; Slama, Boulbeba |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-12
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| Subject: | Omnichannel | Omnichannel retail technology | Retail patronage | Shopping orientations | Technology-based service | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102844 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169648