Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Manuel Alonso-Dos-Santos, Orlando Llanos-Contreras, María José Ibáñez-Caamaño, Pablo Farias-Nazel
| Year of publication: |
2023
|
|---|---|
| Authors: | Santos, Manuel Alonso dos ; Llanos-Contreras, Orlando ; Ibáñez-Caamaño, María José ; Farias-Nazel, Pablo |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 4, p. 971-984
|
| Subject: | Familienunternehmen | Family business | Markenführung | Brand management | Firmenimage | Corporate reputation | Hörfunkwerbung | Radio advertising | Befragung | Interview | Hotellerie | Hotel industry | Chile | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326284