Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Hyunjoo Im and Young Ha
| Year of publication: |
2015
|
|---|---|
| Authors: | Im, Hyunjoo ; Ha, Young |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 2, p. 92-109
|
| Subject: | Mobile marketing | Mobile promotions | Decision-making | Retailing | Mobile advertising | Mobile coupon of evaluation | Mobile Marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Kundenbindungsprogramm | Loyalty program | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Werbung | Advertising | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302394