Is time-constrained promotion actually effective : the moderating role of price discounts and previous online consumption experience
Jing-Bo Shao, Fei-Si Yao, Min Xie
| Year of publication: |
2023
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| Authors: | Shao, Jing-Bo ; Yao, Fei-Si ; Xie, Min |
| Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 28.2023, 3/4, p. 159-184
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| Subject: | time-constrained promotion | time constraints | price discounts | consumers' previous consumption experience | consumer perceived value | purchase intentions | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Experiment | Online-Handel | Online retailing | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2023.131712 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306229