Is Twitter for the Birds?: Using Twitter to Enhance Student Learning in a Marketing Course
| Year of publication: |
2011
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|---|---|
| Authors: | Lowe, Ben ; Laffey, Des |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 33.2011, 2, p. 183-193
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