Is webcare good for business? : a study of the effect of managerial response strategies to online reviews on hotel bookings
Ana Isabel Lopes, Edward C. Malthouse and Nathalie Dens and Patrick De Pelsmacker
| Year of publication: |
2024
|
|---|---|
| Authors: | Lopes, Ana Isabel ; Malthouse, Edward C. ; Dens, Nathalie ; Pelsmacker, Patrick de |
| Subject: | EWOM | Hotel bookings | Managerial responses | Online reviews | Webcare | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Führungskräfte | Managers | Corporate Social Responsibility | Corporate social responsibility | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-05-2023-0219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015208225