Is your employer branding strategy effective? : the role of employee predisposition in achieving employer attractiveness
Antonia Z. Hein, Wim J.L. Elving, Sierdjan Koster, and Arjen Edzes
| Year of publication: |
2024
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|---|---|
| Authors: | Hein, Antonia Z. ; Elving, Wim J. L. ; Koster, Sierdjan ; Edzes, Arjen |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 7, p. 1-20
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| Subject: | Employer attractiveness | Employer branding | Employer image | Location | Preference | Personalmarketing | HR marketing | Personalbeschaffung | Recruitment | Firmenimage | Corporate reputation | Personalmanagement | Human Resource Management | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-07-2022-0070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272610