Is Your Refrigerator Running? Intent-To-Own Customers and How Rent-To-Own Transactions Catch Them

The Rent to Own "RTO" industry is accessible to all consumers regardless of financial background. There are no credit checks or price variances based on the customer's credit score. Some RTO customers are more valuable than others and give RTOs significant incentives to pursue customers who intend to own rather than rent.Advertisements reveal RTO desire for a specified class of customers. There are many factions of RTO customers: some with a short term need, some who are unsure of their need, and some who intend to own items. It is the latter that pays the price. They are the "intent-to-own" customers