Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Year of publication: |
2013
|
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Authors: | Brouthers, Lance Eliot ; O'Donnell, Edward ; Keig, Dawn L. |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 53.2013, 5, p. 687-710
|
Subject: | Export performance | Branding | Packaging | Strategy | Emerging market firms | Schwellenländer | Emerging economies | Export | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Exportwirtschaft | Export sector | Markenimage | Brand image | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry |
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