Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Lance Eliot Brouthers; Edward O'Donnell; Dawn L. Keig
| Year of publication: |
2013
|
|---|---|
| Authors: | Brouthers, Lance Eliot ; O'Donnell, Edward ; Keig, Dawn L. |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 53.2013, 5, p. 687-710
|
| Subject: | Export performance | Branding | Packaging | Strategy | Emerging market firms | Export | Schwellenländer | Emerging economies | Markenführung | Brand management | Markenimage | Brand image | Exportwirtschaft | Export sector | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198054