Issues in fitting theoretical and measurement models in marketing
| Year of publication: |
1984
|
|---|---|
| Authors: | Darden, William R. ; Carlson, S. Michael ; Hampton, Ronald D. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 12.1984, 3, p. 273-296
|
| Publisher: |
Elsevier |