Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
Ekaterina V. Karniouchina; William L. Moore; Bo van der Rhee; Rohit Verma
| Year of publication: |
2009
|
|---|---|
| Authors: | Karniouchina, Ekaterina V. ; Moore, William L. ; Rhee, Bo van der ; Verma, Rohit |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 197.2009, 1 (16.8.), p. 340-348
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003829064