IT-enabled product innovation : customer motivation for participating in virtual idea communities
| Year of publication: |
2015
|
|---|---|
| Authors: | Bretschneider, Ulrich ; Leimeister, Jan Marco ; Mathiassen, Lars |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 20.2015, 2, p. 126-141
|
| Subject: | virtual idea communities | open innovation | crowdsourcing | motivation | ideation | new product development | customer involvement | idea management systems | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Crowdsourcing | Open Innovation | Open innovation | Social Web | Social web | Kreativität | Creativity | Vorschlagswesen | Employee suggestion system | Innovation | Motivation |
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