IT implementation and customer results : the mediating role of the competitive priorities achieved by the firm
Manuel Rios de Haro, Marco Opazo-Basáez, Daniel Arias Aranda
| Year of publication: |
2019
|
|---|---|
| Authors: | Rios de Haro, Manuel ; Opazo-Basáez, Marco ; Arias-Aranda, Daniel |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 10.2019, 4, p. 329-345
|
| Subject: | information systems | competitive strategy | customer results | structural equation modelling | SEM | Strukturgleichungsmodell | Structural equation model | Wettbewerbsstrategie | Competitive strategy | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2019.101644 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012144622