It is in the game : dimensions of esports online spectator motivation and development of a scale
Tyreal Yizhou Qian, Jerred Junqi Wang, James Jianhui Zhang and Laura Zhenqiu Lu
| Year of publication: |
2020
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|---|---|
| Authors: | Qian, Tyreal Yizhou ; Wang, Jerred Junqi ; Zhang, James J. ; Lu, Laura Zhenqiu |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 20.2020, 4, p. 458-479
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| Subject: | consumer behavior | Esports online spectatorship | motives | new media | Konsumentenverhalten | Consumer behaviour | Motivation | Computerspiel | Video game | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Mediennutzung | Media usage |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2019.1630464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287098