Features - FORECASTING TECHNOLOGY TRENDS - You don't have to be a fortune-teller to spy the "next big thing" on the horizon. Just remember the old supply-and-demand equation: If there is enough demand for it, someone will develop it.
Fordham, David R., (2001)
Baril, Charles P., (1998)
Business Intelligence: How Accountants Bring Value to the Marketing Function - Armed with the latest technological tools, marketing no longer uses the shotgun approach to generate sales; instead it targets specific, identified consumer needs. Management accountants are the logical choice to assist this effort because they are familiar with the data being collected; as current custodians of large ...
Fordham, David R., (2002)
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