It's a match : the impact of influencer-message congruence and recipients identity on perceptions of rainbowwashing
Zoe Olbermann and Milena Reis
| Year of publication: |
2025
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|---|---|
| Authors: | Olbermann, Zoe ; Reis, Milena |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 31.2025, 1, p. 39-71
|
| Subject: | influencer-message fit | involvement | LGBTQ | rainbowwashing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2024.2422877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183041