It's all about content : strategic topic management in agile organizations

authors and editorial team: Neda Ninova-Solovykh, Jens Seiffert-Brockmann, Sabine Einwiller, Daniel Wolfgruber, Karen Berger

More and more companies are beginning to set up a newsroom in which they work on topics across departments. What are strategies and success factors of efficient topic management - with or without a physical newsroom? The issue "It's all about content" shows various approaches and best practices on how to manage topics strategically today. Why does topic management play an increasingly important role nowadays? Which different approaches on how to manage topics in companies exist? What skills should newsroom staff have?

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Alternative title:	Strategisches Themenmanagement in agilen Organisationen
Year of publication:	November 2019
Authors:	Ninova-Solovykh, Neda ; Seiffert-Brockmann, Jens ; Einwiller, Sabine ; Wolfgruber, Daniel ; Berger, Karen
Publisher:	Leipzig, Germany : Academic Society for Management & Communication - an initiative of the Günter Thiele Foundation
Subject:	Interne Kommunikation \| Internal communication \| Österreich \| Austria \| Deutschland \| Germany \| 2018-2019

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Extent:	1 Online-Ressource (circa 40 Seiten) Illustrationen
Series:	Communication insights. - Leipzig : Akademische Gesellschaft für Unternehmensführung & Kommunikation, ISSN 2749-893X, ZDB-ID 2868729-2. - Vol. issue 6
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Zusammenfassung in deutscher Sprache
Other identifiers:	hdl:10419/223387 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012124536