• List of Tables
  • List of Figures
  • 1 Introduction
  • 2 Literature Review
  • 3 Theory
  • 4 Conjoint Analysis
  • 4.1 Method and Design
  • 4.2 Sample
  • 4.3 Research Design and Operationalization of the Hypotheses
  • 4.4 Results
  • 5 Discussion
  • References