It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Bernd F. Reitsamer, Alexandra Brunner-Sperdin
| Year of publication: |
2021
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|---|---|
| Authors: | Reitsamer, Bernd ; Brunner-Sperdin, Alexandra |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 3, p. 291-301
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| Subject: | Place branding | Brand credibility | Place attachment | Brand signalling | Consumer loyalty | WOM | Konsumentenverhalten | Consumer behaviour | Standortmarketing | Place marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00229-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012550279