It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Year of publication: |
2021
|
---|---|
Authors: | Reitsamer, Bernd ; Brunner-Sperdin, Alexandra |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 3, p. 291-301
|
Subject: | Place branding | Brand credibility | Place attachment | Brand signalling | Consumer loyalty | WOM | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Standortmarketing | Place marketing | Markenimage | Brand image | Markenartikel | Brand |
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