"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Harri Terho; Alexander Haas; Andreas Eggert; Wolfgang Ulaga
| Year of publication: |
2012
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|---|---|
| Authors: | Terho, Harri ; Haas, Alexander ; Eggert, Andreas ; Ulaga, Wolfgang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 174-185
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Außendienst | Field sales force | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513191