It's not easy being green : the effects of attribute tradeoffs on green product preference and choice
Erik L. Olson
| Year of publication: |
2013
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|---|---|
| Authors: | Olson, Erik L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 2, p. 171-184
|
| Subject: | Öko-Marketing | Green marketing | Kundenanalyse | Customer analysis | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736680