It's not whether you win or lose : it's how the game is played
Colleen C. Bee and Robert Madrigal
| Year of publication: |
2012
|
|---|---|
| Authors: | Bee, Colleen C. ; Madrigal, Robert |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 1, p. 47-58
|
| Subject: | Fernsehprogramm | Television programme | Sportveranstaltung | Sport event | Fernsehnutzung | Television usage | Fernsehwerbung | Television advertising | Medienwirkung | Media effect | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009536715