It's Not Whether You Win or Lose, It's How You Play the Game? The Role of Process and Outcome in Experience Consumption
| Year of publication: |
2012
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|---|---|
| Authors: | Yang, Xiaojing ; Mao, Huifang ; Peracchio, Laura A |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 954-966
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