It takes two to tango : mobilizing strategic, ordinary, and weak resources at the base of the pyramid
Vegar Lein Ausrød
| Year of publication: |
November 2018
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| Authors: | Ausrød, Vegar Lein |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 8, p. 665-687
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| Subject: | Strategic | ordinary and weak resources | resource mobilization | social embeddedness | base of the pyramid | entrepreneur | resource-based view | Ressourcenorientierter Ansatz | Resource-based view | Strategisches Management | Strategic management | Niedrigeinkommen | Low income | Geschäftsmodell | Business model | Entwicklungsländer | Developing countries | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1344290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011978575