Japan's nation branding : recent evolution and potential future paths
Keith Dinnie
| Alternative title: | Japans Nation Branding : aktueller Stand und potenzielle zukünftige Entwicklungen |
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| Year of publication: |
2008
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| Authors: | Dinnie, Keith |
| Published in: |
Japan aktuell : journal of current Japanese affairs. - Hamburg : GIGA, Inst. für Asienkunde, ISSN 1436-3518, ZDB-ID 1415220-4. - Vol. 16.2008, 3, p. 52-65
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| Subject: | Nationalstaat | Nation state | Markenführung | Brand management | Standortmarketing | Place marketing | Japan |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003761335