Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Hua Zhang, Wenying Qian and Shuyang Li
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, Hua ; Qian, Wenying ; Li, Shuyang |
| Published in: |
China-focused cases : selected winners of the CEIBS global case contest. - Singapore : Springer, ISBN 978-981-13-2705-6. - 2019, p. 23-40
|
| Subject: | B2B E-Commerce | Platform | Fast moving consumer goods | New retail | Supply chain finance | Electronic Commerce | E-commerce | Lieferkette | Supply chain | Einzelhandel | Retail trade | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-13-2706-3_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003997