Join the conversation : how to engage marketing weary consumers with the power of community, dialogue, and partnership
Joseph Jaffe
| Year of publication: |
2007
|
|---|---|
| Authors: | Jaffe, Joseph |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Kundenbindung | Beziehungsmarketing | Kommunikation | Customer relations | Business communication | Relationship marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 300 S. : Ill., graph. Darst. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-13732-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004895477