Joint advertising of complementary products sold through an independent retailer
Salma Karray and Simon Pierre Sigué
| Year of publication: |
1-15 August 2018
|
|---|---|
| Authors: | Karray, Salma ; Sigué, Simon Pierre |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 56.2018, 15 (1/15.8.), p. 5222-5233
|
| Subject: | OR in marketing | complementary product | joint advertising | distribution channel | game theory | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Werbung | Advertising | Werbewirkung | Advertising effects | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2017.1399224 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011931109