The joint effect of strategic alliance, regional integration and macro environment on the performance of Kenyan manufacturing firms in the East African Community market
Year of publication: |
2019
|
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Authors: | Mathuki, Peter Mutuku ; Ogutu, Martin ; Ndemo, Bitange ; Pokhariyal, G. P. |
Published in: |
DBA Africa management review. - Nairobi : Department of Business Administration, ZDB-ID 2860196-8. - Vol. 9.2019, 3, p. 111-127
|
Subject: | Strategic Alliances | Regional Integration | Macro Environment | Firm Performance | Kenya Manufacturing Firms in East African Community Market | Kenia | Kenya | Strategische Allianz | Strategic alliance | Industrie | Manufacturing industries | Ostafrika | East Africa | Regionale Wirtschaftsintegration | Regional economic integration | Unternehmenserfolg | Firm performance |
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