Joint optimization of product price, display orientation and shelf-space allocation in retail category management
| Year of publication: |
2010
|
|---|---|
| Authors: | Murray, Chase C. ; Talukdar, Debabrata ; Gosavi, Abhijit |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 86.2010, 2, p. 125-136
|
| Subject: | Ladengestaltung | Store design | Category Management | Category management | Efficient Consumer Response | Efficient consumer response | Revenue-Management | Revenue management | Einzelhandel | Retail trade |
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