Journal of Marketing Education : a retrospective overview between 1979 and 2019
Naveen Donthu, Satish Kumar, Adam Mills, and Debidutta Pattnaik
| Year of publication: |
2021
|
|---|---|
| Authors: | Donthu, Naveen ; Kumar, Satish ; Mills, Adam ; Pattnaik, Debidutta |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 2, p. 139-158
|
| Subject: | bibliographic coupling | bibliometrics | Journal of Marketing Education | network analysis | scientometrics | systematic review | Bibliometrie | Bibliometrics | Marketing | Betriebswirtschaftsstudium | Graduate business education | Fachzeitschrift | Journal |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475321996026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592895