Journal of targeting, measurement and analysis for marketing
| Year of publication: |
1992-2012
|
|---|---|
| Published: |
1.1992/93 - 16.2007/08; 17.2009 - 20.2012 |
| Publisher: |
Basingstoke : Palgrave Macmillan 1992/93-2004/05: London : Stewart |
| Subject: | Marketing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Messung | Measurement |
| Published items: |
133 hits in ECONIS - Online Catalogue of the ZBW
|
| Type of publication: | Journal |
|---|---|
| Language: | English |
| ISSN: | 0967-3237 |
| Other identifiers: | 2189090-0 [ZDB] |
| Classification: | skw-BIZ-07001 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002835641