Journey of customers in this digital era : understanding the role of artificial intelligence technologies in user engagement and conversion
Surajit Bag, Gautam Srivastava, Md Mamoon Al Bashir and Sushma Kumari, Mihalis Giannakis and Abdul Hannan Chowdhury
| Year of publication: |
2022
|
|---|---|
| Authors: | Bag, Surajit ; Srivastava, Gautam ; Al Bashir, Md Mamoon ; Kumari, Sushma ; Giannakis, Mihalis ; Chowdhury, Abdul Hannan |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 29.2022, 7, p. 2074-2098
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| Subject: | Artificial intelligence | Behavioural and social implications | Digital disruption | Industry 4.0 | User engagement | Künstliche Intelligenz | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Technischer Fortschritt | Technological change | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-07-2021-0415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371192