Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Jing Li, Forest Ma, Robin B. DiPietro
| Year of publication: |
2022
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|---|---|
| Authors: | Li, Jing ; Ma, Forest ; DiPietro, Robin B. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 103.2022, p. 1-11
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| Subject: | Brand experience | Customer experience quality | Memorability | Post-purchase | Service provider | Subjective well-being | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Markenartikel | Brand | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209276