Joy and excitement in the purchase process : the role of materialism and brand engagement
Wiktor Razmus, Magdalena Razmus and Sonja Grabner-Kräuter
| Year of publication: |
2024
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|---|---|
| Authors: | Razmus, Wiktor ; Razmus, Magdalena ; Grabner-Kräuter, Sonja |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 3, p. 330-344
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| Subject: | Brand engagement | Brand engagement in self-concept | Excitement | Joy | Materialism | Moderation | Positive product-evoked emotions | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Materialismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2022-3937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164669