Judging product effectiveness from perceived spatial proximity
Boyoun (Grace) Chae; Xiuping Li; Rui (Juliet) Zhu
| Year of publication: |
2013
|
|---|---|
| Authors: | Chae, Boyoun ; Li, Xiuping ; Zhu, Rui Juliet |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 2, p. 317-335
|
| Subject: | Markenimage | Brand image | Werbung | Advertising | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786434