Judging the quality of customer segments : segmentation effectiveness
Year of publication: |
2010
|
---|---|
Authors: | Dibb, Sally ; Simkin, Lyndon |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 2, p. 113-131
|
Subject: | Marktsegmentierung | Market segmentation | Erfolgsfaktor | Success factor | Marketingtheorie | Marketing theory |
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