Just a click away : continuance intention for mobile branded apps
Sook Fern Yeo, Cheng Ling Tan, Kah Boon Lim and Jun Jie Sum
| Year of publication: |
2024
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|---|---|
| Authors: | Sook Fern Yeo ; Ling, Tan Cheng ; Kah Boon Lim ; Jun Jie Sum |
| Published in: |
International journal of process management and benchmarking : IJPMB. - Genève : Inderscience Enterprises, ISSN 1741-816X, ZDB-ID 2205246-X. - Vol. 16.2024, 4, p. 475-489
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| Subject: | branded apps | continuance intention | information quality | perceived usefulness | trust | Mobile Anwendung | Mobile application | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Markenimage | Brand image | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPMB.2024.137148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064554