Just another channel? Marketing communications in e-business

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Marketing Intelligence & Planning, published by and copyright Emerald Group Publishing Ltd.

MoreLess

Year of publication:	2004
Authors:	Rowley, Jennifer
Publisher:	Emerald Group Publishing Ltd.
Subject:	Internet marketing \| Marketing channels \| Marketing communications

More details

Type of publication:	Article
Language:	English
Other identifiers:	10.1108/02634500410516896 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009455164