Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Achim Botzenhardt; Daniel Heinrich; Colin Campbell
| Year of publication: |
2013
|
|---|---|
| Authors: | Botzenhardt, Achim Harald ; Heinrich, Daniel ; Campbell, Colin M. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013, 2, p. 86-101
|
| Subject: | interpersonal interaction | virtual web communities | user interaction | expert interaction | consumer behaviour | product innovations | new-product adoption | experimental study | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Interaktive Medien | Interactive media | Experiment | Internet |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010394720