Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Leyland F. Pitt; Pierre Berthon
| Year of publication: |
2011
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|---|---|
| Authors: | Pitt, Leyland F. ; Berthon, Pierre R. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 54.2011, 3, p. 181-183
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Internet | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126418