Künstliche Neuronale Netze im empirischen Vergleich zu regressionsanalytischen Verfahren in der Werbewirkungsforschung
Michaela Hoffmann
| Year of publication: |
2004
|
|---|---|
| Authors: | Hoffmann, Michaela |
| Publisher: |
Aachen : Shaker |
| Subject: | Werbewirkung | Advertising effects | Neuronale Netze | Neural networks | Vergleich | Comparison | Schätzung | Estimation | Theorie | Theory | Deutschland | Germany | Multiple Regression | Multiple regression | Werbewirkungsforschung | Regressionsanalyse | Neuronales Netz |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XVI, 193 S graph. Darst 210 mm x 148 mm, 324 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Osnabrück, Univ., Diss., 2003 |
| Notes: | Pb. : EUR 39.80, EUR AT 39.80, CHF 79.60 |
| ISBN: | 3-8322-2501-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001950098