Keep it or give back? : optimal pricing strategy of reward-based crowdfunding with a hybrid mechanism in the sharing economy
Lei Guan, Yongxue Mu, Xiaolin Xu, Lianmin Zhang and Jun Zhuang
| Year of publication: |
2020
|
|---|---|
| Authors: | Guan, Lei ; Mu, Yongxue ; Xu, Xiaolin ; Zhang, Lianmin ; Zhuang, Jun |
| Subject: | AON | hybrid mechanism | KIA | pricing | reward-based crowdfunding | Crowdfunding | Preismanagement | Pricing strategy | Share Economy | Sharing economy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2019.1685711 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012315538