Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Andrea C. Morales, On Amir, Leonard Lee
| Year of publication: |
August 2017
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| Authors: | Morales, Andrea C. ; Amir, On ; Lee, Leonard |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 2, p. 465-476
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| Subject: | consumer research | research methods | experimental design | external validity | realism | behavior | field experiments | measurement | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Experiment | Marktforschung | Market research | Feldforschung | Field research | Verhaltensökonomik | Behavioral economics | Experimentelle Ökonomik | Experimental economics | Messung | Measurement |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738996