Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
Emma Beuckels, Steffi De Jans, Veroline Cauberghe, and Liselot Hudders
| Year of publication: |
2021
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|---|---|
| Authors: | Beuckels, Emma ; De Jans, Steffi ; Cauberghe, Veroline ; Hudders, Liselot |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 2, p. 197-206
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| Subject: | Werbewirkung | Advertising effects | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1867263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584576