Keeping up and staying fresh : reflections on studying emerging topics in consumer research
Year of publication: |
2024
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Authors: | Stephen, Andrew T. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 1, p. 114-118
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Subject: | artificial intelligence | consumer behavior | research methods | social issues | sustainability | technology | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method |
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