Kenny Lin and Thermaltake - branding strategy and product innovation
Lung Chieh Chao, Jing Wang and Jing Hua Qi
| Year of publication: |
2020
|
|---|---|
| Authors: | Chao, Lung Chieh ; Wang, Jing ; Qi, Jing Hua |
| Published in: |
Entrepreneurship in the Asia-Pacific : case studies. - Singapore : Springer, ISBN 978-981-329-361-8. - 2020, p. 93-110
|
| Subject: | Computerindustrie | Computer industry | Personal Computer | Personal computer | Unternehmer | Entrepreneurs | Markenführung | Brand management | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-32-9362-5_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012139322