Key account management in B2B marketing : a systematic literature review and research agenda
Year of publication: |
2023
|
---|---|
Authors: | Sandesh, Sadasivan Pillai ; Sreejesh, S. ; Paul, Justin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-16
|
Subject: | B2B marketing | Business marketing | Key account | Literature review | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics | Key-Account-Management | Key account management |
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