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CRM technology and KAM performance : the mediating effect of key account-related knowledge
Salojärvi, Hanna, (2015)
Co-creating integrated solutions within business networks : the KAM team as knowledge integrator
Hakanen, Taru, (2014)
Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Neeb, Hans-Peter, (2023)
Key account management in business-to-business expert organisations: an exploratory study on the implementation process
Nätti, Satu, (2011)
Implementing key account management : intraorganizational practices and associated dilemmas
Marcos-Cuevas, Javier, (2014)
Value co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Marcos Cuevas, Javier, (2016)